Conceptual and theoretical developments in marketing

Author(s)

• Ferrell, O. C.
• Brown, Stephen Walter
• Lamb, Charles W.

Bibliographic Information

Conceptual and theoretical developments in marketing

[edited by] O. C. Ferrell, Stephen W. Brown, Charles W. Lamb, Jr

（Proceedings series / American Marketing Association）

University Microfilms International, c1979

Note

Proceedings of a conference held in Phoenix, Ariz., Feb. 7-9, 1979

Includes bibliographies

Facsim. of: Chicago : American Marketing Association, c1979

Details

• NCID: BA13075334
• ISBN:
  • 0877571228
• LCCN: 79012654
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, MI
• Pages/Volumes: xxi, 709 p.
• Size: 22 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
• Parent Bibliography ID:
  • BA01253220