Advertising international : the privatisation of public space
著者
書誌事項
Advertising international : the privatisation of public space
（A Comedia book）
Routledge, 1991
Rev. English language ed
- : pbk
- タイトル別名
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Internationale publicitaire
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注記
Translation of: L'internationale publicitaire
Includes bibliographical references and index
内容説明・目次
- 巻冊次
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ISBN 9780415050630
内容説明
The advertising industry has changed out of all recognition over the past 20 years. The map of global communications has been redrawn by a flood of mergers and takeovers, and the media industry is now dominated by a handful of transnational conglomerates. Advertising companies have diversified into television production, public relations, media buying and marketing services. In the gap created by the crisis in public service provision, advertising has stepped in, forming a network which enervates media, economies, cultures, politics and international relations. Armand Mattelart's survey assesses the development and future prospects of this "industry of public noise", and assesses the implications for democracy of the rise and rise of the communications society. This book should be of interest to advanced students and teachers of media studies, communication studies, marketing studies, cultural studies, sociology and management studies.
- 巻冊次
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: pbk ISBN 9780415050647
内容説明
First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.
目次
Author's preface, Translator's preface, 1 THE GEOSTRATEGY OF THE NETWORKS: The rise of the global agencies,2 CULTURE SHOCK: The decline of the imperial model, 3 THE LIMITS OF THE GLOBAL SCENARIO: Imagining the Other, 4 MEDIA WORLDS: Cosmopolitan flexibility, 5 THE VANGUARD OF DEREGULATION: Neo-liberal enterprise culture, 6 THE NEW FRONTIER OF THE OLD CONTINENT: Fragmentation and planetary conscience, 7 CHANGING ROLES: The new marriage of advertising and fiction, 8 AUDIENCE MEASUREMENT: Towards a bar-coded world?, 9 THINK TANKS: The bestiary of 'lifestyle culture', 10 THE SPIRIT OF ENTERPRISE: The limits of transparency, 11 TOTAL COMMUNICATION: The crisis of public culture, 12 THE WEAPONS OF CRITICISM AND THE CRITICISM OF WEAPONS: A new subjectivity?, Notes, Index
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