1984 AMA Educators' proceedings 1984 AMA Winter Educators' Conference : scientific method in marketing

Author(s)

• Belk, Russell W.
• American Marketing Association
• American Marketing Association. Educators' Conference
• AMA Winter Educators' Conference
• Anderson, Paul F.
• Ryan, Michael J.

Bibliographic Information

1984 AMA Educators' proceedings . 1984 AMA Winter Educators' Conference : scientific method in marketing

editors, Russell W. Belk ... [et al.] . ed. by Paul F. Anderson and Michael J. Ryan

（Series / American Marketing Association, no. 50）（Proceedings series / American Marketing Association）

American Marketing Association, c1984

Other Title

1984 AMA Winter Educators' Conference

Scientific method in marketing

AMA Conference Proceedings 1984

Note

"The 1984 American Marketing Association Summer Educators' Conference ... held in Chicago on August 12-15" -- p. ix

Includes bibliographies and index

Educators' proceedings has series no. 50

Details

• NCID: BA13195813
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: 2 v. in 1 (xiv, 431, xi, 299 p.)
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing research -- Congresses
• Parent Bibliography ID:
  • BA11802460
  • BA01253220