1984 AMA Educators' proceedings 1984 AMA Winter Educators' Conference : scientific method in marketing

著者

• Belk, Russell W.
• American Marketing Association
• American Marketing Association. Educators' Conference
• AMA Winter Educators' Conference
• Anderson, Paul F.
• Ryan, Michael J.

書誌事項

1984 AMA Educators' proceedings . 1984 AMA Winter Educators' Conference : scientific method in marketing

editors, Russell W. Belk ... [et al.] . ed. by Paul F. Anderson and Michael J. Ryan

（Series / American Marketing Association, no. 50）（Proceedings series / American Marketing Association）

American Marketing Association, c1984

タイトル別名

1984 AMA Winter Educators' Conference

Scientific method in marketing

AMA Conference Proceedings 1984

注記

"The 1984 American Marketing Association Summer Educators' Conference ... held in Chicago on August 12-15" -- p. ix

Includes bibliographies and index

Educators' proceedings has series no. 50

詳細情報

• NII書誌ID(NCID): BA13195813
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: 2 v. in 1 (xiv, 431, xi, 299 p.)
• 大きさ: 28 cm
• 分類:
  • LCC : HF5411
  • DC19 : 658.8
• 件名:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing research -- Congresses
• 親書誌ID:
  • BA11802460
  • BA01253220