1985 AMA Educators' proceedings Marketing communications : theory and research

著者

• Lusch, Robert F.
• American Marketing Association
• American Marketing Association. Educator's Conference
• Houston, Michael J.
• Lutz, Richard John

書誌事項

1985 AMA Educators' proceedings . Marketing communications : theory and research

[editors] Robert F. Lusch ... [et al.] . editors, Michael J. Houston, Richard J. Lutz

（Series / American Marketing Association, no. 51）（Proceedings series / American Marketing Association）

American Marketing Association, c1985

タイトル別名

Marketing communications : theory and research

AMA Conference Proceedings 1985

注記

Includes bibliographies and index

Marketing communications is proceedings of the AMA's 1985 Winter Marketing Educators' Conference, held Feb. 17-20, 1985, Phoenix, Ariz., sponsored by the AMA's Marketing Education Division

Educators' proceedings has series no. 51

詳細情報

• NII書誌ID(NCID): BA13196135
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: 2 v. in 1 (xiv, 403, xiv, 220 p.)
• 大きさ: 28 cm
• 分類:
  • LCC : HF5411
  • DC19 : 658.8
• 件名:
  • LCSH : Marketing -- Congresses
  • LCSH : Communication in marketing -- Congresses
• 親書誌ID:
  • BA11802460
  • BA01253220