1988 AMA Educators' Proceedings : efficiency and effectiveness in marketing 1988 AMA Winter Educators' Conference : marketing : a return to the broader dimensions

Author(s)

• AMA Educators' Conference
• Frazier, Gary L.
• American Marketing Association
• Shapiro, Stanley J.
• AMA Winter Educators' Conference

Bibliographic Information

1988 AMA Educators' Proceedings : efficiency and effectiveness in marketing . 1988 AMA Winter Educators' Conference : marketing : a return to the broader dimensions

editors, Gary Frazier ... [et al.] . editors Stanley Shapiro, A. H. Walle

（Series / American Marketing Association, no. 54）（Proceedings series / American Marketing Association）

American Marketing Association, c1988

Other Title

Efficiency and effectiveness in marketing

1988 AMA Winter Educators' Conference

Marketing : a return to the broader dimensions

AMA Conference Proceedings 1988

Note

"Represents a compilation of the papers presented at the... American Marketing Association Educators' Conference"

Includes bibliographies and index

Educators' proceedings has series no. 54

Details

• NCID: BA13199891
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: 2 v. in 1 (xiii, 336, xiii, 532 p.)
• Size: 28 cm
• Classification:
  • LCC : HF5410.A45
  • DC19 : 658.8/007/15
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Business ethics -- Congresses
• Parent Bibliography ID:
  • BA11802460
  • BA01253220