1988 AMA Educators' Proceedings : efficiency and effectiveness in marketing 1988 AMA Winter Educators' Conference : marketing : a return to the broader dimensions

著者

• AMA Educators' Conference
• Frazier, Gary L.
• American Marketing Association
• Shapiro, Stanley J.
• AMA Winter Educators' Conference

書誌事項

1988 AMA Educators' Proceedings : efficiency and effectiveness in marketing . 1988 AMA Winter Educators' Conference : marketing : a return to the broader dimensions

editors, Gary Frazier ... [et al.] . editors Stanley Shapiro, A. H. Walle

（Series / American Marketing Association, no. 54）（Proceedings series / American Marketing Association）

American Marketing Association, c1988

タイトル別名

Efficiency and effectiveness in marketing

1988 AMA Winter Educators' Conference

Marketing : a return to the broader dimensions

AMA Conference Proceedings 1988

注記

"Represents a compilation of the papers presented at the... American Marketing Association Educators' Conference"

Includes bibliographies and index

Educators' proceedings has series no. 54

詳細情報

• NII書誌ID(NCID): BA13199891
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: 2 v. in 1 (xiii, 336, xiii, 532 p.)
• 大きさ: 28 cm
• 分類:
  • LCC : HF5410.A45
  • DC19 : 658.8/007/15
• 件名:
  • LCSH : Marketing -- Congresses
  • LCSH : Business ethics -- Congresses
• 親書誌ID:
  • BA11802460
  • BA01253220