1990 AMA educators' proceedings : enhancing knowledge development in marketing 1990 AMA Winter Educators' Conference : marketing theory and applications

著者

• Parasuraman, A.
• American Marketing Association
• AMA Winter Educators' Conference
• Lichtethal, David

書誌事項

1990 AMA educators' proceedings : enhancing knowledge development in marketing . 1990 AMA Winter Educators' Conference : marketing theory and applications

editors, A. Parasuraman ... [et al.] . editors, David Lichtenthal ... [et al.]

American Marketing Association, c1990

タイトル別名

Enhancing knowledge development in marketing

1990 AMA Winter Educators' Conference

Marketing theory and applications

AMA Conference Proceedings 1990

注記

Represents a compilation of the papers presented at the... American Marketing Association Educators' Conference

Includes bibliographical references and index

"Volume 1."

詳細情報

• NII書誌ID(NCID): BA1320098X
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: 2 v. in 1 (xiv, 402, xi, 272 p.)
• 大きさ: 28 cm
• 分類:
  • LCC : HF5410
  • DC19 : 658.8/007/15
• 件名:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing research -- Congresses