1990 AMA educators' proceedings : enhancing knowledge development in marketing 1990 AMA Winter Educators' Conference : marketing theory and applications

Author(s)

• Parasuraman, A.
• American Marketing Association
• AMA Winter Educators' Conference
• Lichtethal, David

Bibliographic Information

1990 AMA educators' proceedings : enhancing knowledge development in marketing . 1990 AMA Winter Educators' Conference : marketing theory and applications

editors, A. Parasuraman ... [et al.] . editors, David Lichtenthal ... [et al.]

American Marketing Association, c1990

Other Title

Enhancing knowledge development in marketing

1990 AMA Winter Educators' Conference

Marketing theory and applications

AMA Conference Proceedings 1990

Note

Represents a compilation of the papers presented at the... American Marketing Association Educators' Conference

Includes bibliographical references and index

"Volume 1."

Details

• NCID: BA1320098X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: 2 v. in 1 (xiv, 402, xi, 272 p.)
• Size: 28 cm
• Classification:
  • LCC : HF5410
  • DC19 : 658.8/007/15
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing research -- Congresses