Advertising and the public interest : selected papers from the Conference on Advertising and the Public Interest held in Washington, D.C., May 1973

Author(s)

• Conference on Advertising and the Public Interest, Washington, D.C., 1973
• Divita, S. F.
• American Marketing Association

Bibliographic Information

Advertising and the public interest : selected papers from the Conference on Advertising and the Public Interest held in Washington, D.C., May 1973

edited by S. F. Divita ; sponsored by the American Marketing Association

American Marketing Association, [1974]

Note

Includes bibliographical references

Details

• NCID: BA13218395
• LCCN: 74082870
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xvi, 264 p.
• Size: 23 cm
• Classification:
  • LCC : HF5813.U6
  • DC : 659.1/0973
• Subject Headings:
  • LCSH : Advertising -- United States -- Congresses
  • LCSH : Advertising, Corrective -- United States -- Congresses
  • LCSH : Advertising -- Research -- Congresses
  • LCSH : Public interest -- United States -- Congresses