Public policy and marketing practices

著者

• Allvine, Fred C.
• American Marketing Association

書誌事項

Public policy and marketing practices

edited by Fred C. Allvine

American Marketing Association, c1973

注記

"Proceedings of Workshop on Public Policy and Marketing Practices, held at Northwestern University, Evanston, Illinois, June 12-13, 1972"--P. facing t.p

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA13289178
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: x, 409 p.
• 大きさ: 23 cm