Public policy and marketing practices

Author(s)

• Allvine, Fred C.
• American Marketing Association

Bibliographic Information

Public policy and marketing practices

edited by Fred C. Allvine

American Marketing Association, c1973

Note

"Proceedings of Workshop on Public Policy and Marketing Practices, held at Northwestern University, Evanston, Illinois, June 12-13, 1972"--P. facing t.p

Includes bibliographical references and index

Details

• NCID: BA13289178
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: x, 409 p.
• Size: 23 cm