Analyzing corporate cultures in approaching the global marketplace

Author(s)

• Webster, Frederick E.
• Deshpande, Rohit
• Marketing Science Institute

Bibliographic Information

Analyzing corporate cultures in approaching the global marketplace

by Frederick E. Webster, Jr. and Rohit Deshpandé

（Report / Marketing Science Institute, no. 90-111）

Marketing Science Institute, c1990

Note

"June 1990"

Details

• NCID: BA13333994
• LCCN: 91148905
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 18 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951