Analyzing variations in advertising and promotional expenditures : key correlates in consumer, industrial, and service markets

著者

• Balasubramanian, Siva K.
• Kumar, V.
• Marketing Science Institute

書誌事項

Analyzing variations in advertising and promotional expenditures : key correlates in consumer, industrial, and service markets

Siva K. Balasubramanian and V. Kumar

（Report / Marketing Science Institute, no. 90-109）

Marketing Science Institute, c1990

注記

Bibliography: p. 68

詳細情報

• NII書誌ID(NCID): BA1338884X
• LCCN: 91148898
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: p. 57-68
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951