Enhancing the managerial relevance of information-processing theory in an advertising context

Author(s)

• MacInnis, Deborah J.
• Jaworski, Bernard J.
• Marketing Science Institute

Bibliographic Information

Enhancing the managerial relevance of information-processing theory in an advertising context

by Deborah J. MacInnis and Bernard J. Jaworski

（Report / Marketing Science Institute, no. 90-104）

Marketing Science Institute, c1990

Note

Bibliography: p. 43-57

Details

• NCID: BA13399121
• LCCN: 91143811
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 58 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951