Readings in survey research

Author(s)

• Ferber, Robert
• American Marketing Association

Bibliographic Information

Readings in survey research

edited by Robert Ferber

American Marketing Association, c1978

Note

Bibliography: p. 579-602

Includes index

• NCID: BA13434313
• ISBN:
  • 0877571139
• LCCN: 78014428
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: x, 604 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/3
• Subject Headings:
  • LCSH : Marketing research -- Addresses, essays, lectures
  • LCSH : Sampling (Statistics) -- Addresses, essays, lectures
  • LCSH : Questionnaires -- Addresses, essays, lectures
  • LCSH : Mail surveys -- Addresses, essays, lectures
  • LCSH : Telephone surveys -- Addresses, essays, lectures