Contemporary marketing thought : 1977 educator's proceedings

Author(s)

• Marketing Educator's Conference, Hartford, 1977
• Greenberg, Barnett
• Bellenger, Danny N.
• American Marketing Association

Bibliographic Information

Contemporary marketing thought : 1977 educator's proceedings

edited by Barnett A. Greenberg and Danny N. Bellenger

（Series / American Marketing Association, no. 41）

American Marketing Association, c1977

Note

Papers presented at the symposium sponsored by the American Marketing Association and held Aug. 7-10, 1977

Includes bibliographies and indexes

Details

• NCID: BA13516564
• ISBN:
  • 0877570981
• LCCN: 77024923
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xi, 559 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
• Parent Bibliography ID:
  • BA11802460