Contemporary marketing thought : 1977 educator's proceedings

著者

• Marketing Educator's Conference, Hartford, 1977
• Greenberg, Barnett
• Bellenger, Danny N.
• American Marketing Association

書誌事項

Contemporary marketing thought : 1977 educator's proceedings

edited by Barnett A. Greenberg and Danny N. Bellenger

（Series / American Marketing Association, no. 41）

American Marketing Association, c1977

注記

Papers presented at the symposium sponsored by the American Marketing Association and held Aug. 7-10, 1977

Includes bibliographies and indexes

詳細情報

• NII書誌ID(NCID): BA13516564
• ISBN:
  • 0877570981
• LCCN: 77024923
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: xi, 559 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5415
  • DC : 658.8
• 件名:
  • LCSH : Marketing -- Congresses
• 親書誌ID:
  • BA11802460