Marketing services : competing through quality

Author(s)

• Berry, Leonard L.
• Parasuraman, A.

Bibliographic Information

Marketing services : competing through quality

Leonard L. Berry, A. Parasuraman

Free Press , Maxwell Macmillan Canada , Maxwell Macmillan International, c1991

Note

Includes bibliographical references (p. 191-203) and index

Details

• NCID: BA13528439
• ISBN:
  • 002903079X
• LCCN: 91013029
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York,Toronto,New York
• Pages/Volumes: xi, 212 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.5
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Customer service
  • LCSH : Service industries -- Marketing