Forest products marketing
著者
書誌事項
Forest products marketing
（McGraw-Hill series in forest resources）
McGraw-Hill, c1992
- : IM
大学図書館所蔵 件 / 全7件
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注記
Includes bibliographies and index
内容説明・目次
内容説明
This book is designed as a main text for a course in marketing of forestry products, or as a supplemental text for courses in forest products, forest economics and forest policy. The book includes cases and corporate sketches which may also be useful to professionals. An instructor's manual is also available.
目次
- Part 1 Overview and introduction: what is marketing anyway?
- historical development of forest products marketing. Part 2 Marketing fundamentals: markets
- products
- distribution
- pricing
- promotion. Part 3 The nature of competition: using economist's tools
- competitive strategies
- strategic trends in the forest products industry. Part 4 Major forest products market segments: building products
- pulp and paper
- hardwood lumber and secondary products. Part 5 International marketing, marketing organization, careers: international marketing
- marketing organization and careers. Part 6 Appendix - ten case studies.
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