Stayin' alive through '95 : how to thrive and not just survive : 9th Annual Services Marketing Conference, October 21-24, 1990
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Stayin' alive through '95 : how to thrive and not just survive : 9th Annual Services Marketing Conference, October 21-24, 1990
（Proceedings series / American Marketing Association）
American Marketing Association, c1990
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Staying alive through '95
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