The service management course : cases and readings
著者
書誌事項
The service management course : cases and readings
Free Press , Maxwell Macmillan Canada , Maxwell Macmillan International, c1991
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注記
Includes bibliographical references
内容説明・目次
内容説明
A companion to "Service Breakthroughs: Changing the Rules of the Game", this book provides 35 case studies and eight readings which illustrate how firms have managed to alter the shape of various areas of business.
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