Buyer/consumer information processing : [papers of a workshop]

著者

• Hughes, G. David (George David)
• Ray, Michael L.
• Association for Consumer Research (U.S.)
• American Marketing Association

書誌事項

Buyer/consumer information processing : [papers of a workshop]

edited by G. David Hughes and Michael L. Ray

University of North Carolina Press, [1974]

注記

"A joint project of the Association for Consumer Research and the American Marketing Association."

Bibliography: p. 385-425

詳細情報

• NII書誌ID(NCID): BA13761557
• ISBN:
  • 0807812358
• LCCN: 74011181
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chapel Hill
• ページ数/冊数: 425 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.3
  • DC : 381
• 件名:
  • LCSH : Consumers -- Addresses, essays, lectures
  • LCSH : Consumers -- Mathematical models -- Addresses, essays, lectures
  • LCSH : Motivation research (Marketing) -- Addresses, essays, lectures