Buyer/consumer information processing : [papers of a workshop]
著者
書誌事項
Buyer/consumer information processing : [papers of a workshop]
University of North Carolina Press, [1974]
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注記
"A joint project of the Association for Consumer Research and the American Marketing Association."
Bibliography: p. 385-425
内容説明・目次
内容説明
This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.
Originally published 1974.
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