Marketing handbook

Author(s)

• Frey, Albert Wesley
• Nystrom, Paul H. (Paul Henry)
• Albaum, Gerald S.

Bibliographic Information

Marketing handbook

edited by Albert Wesley Frey ; with the assistance of Gerald Albaum

Ronald Press Co., 1965

2nd ed

Note

First ed., edited by P.H. Nystrom, published in 1948

Includes bibliographical references and index

Details

• NCID: BA13767167
• LCCN: 65012748
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 1 v. (various pagings)
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing