Cases in advertising management

Author(s)

• Boyd, Harper W.
• Fryburger, Vernon Ray
• Westfall, Ralph L.

Bibliographic Information

Cases in advertising management

by Harper W. Boyd, Vernon Fryburger, Ralph Westfall

（McGraw-Hill series in marketing and advertising）

Mcgraw-Hill, 1964

Note

Includes bibliographical references and index

Details

• NCID: BA13812002
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 426 p.
• Size: 24 cm
• Parent Bibliography ID:
  • BA0720645X