Linking marketing and technology strategies : December 3-5, 1989

著者

• McTavish, Ronald
• American Marketing Association

書誌事項

Linking marketing and technology strategies : December 3-5, 1989

edited by Ronald McTavish

American Marketing Association, c1990

注記

Papers presented at the AMA marketing education workshop held at Concordia University, Montreal, Canada

Includes bibliographical references

• NII書誌ID(NCID): BA13818880
• ISBN:
  • 0877572070
• LCCN: 90000162
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: vii, 41 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5411
  • DC20 : 658.8
• 件名:
  • LCSH : Marketing -- United States -- Congresses
  • LCSH : Technological innovations -- United States -- Congresses
  • LCSH : Strategic planning -- United States -- Congresses
  • LCSH : Marketing -- Canada -- Congresses
  • LCSH : Technological innovations -- Canada -- Congresses
  • LCSH : Strategic planning -- Canada -- Congresses