Linking marketing and technology strategies : December 3-5, 1989

Author(s)

• McTavish, Ronald
• American Marketing Association

Bibliographic Information

Linking marketing and technology strategies : December 3-5, 1989

edited by Ronald McTavish

American Marketing Association, c1990

Note

Papers presented at the AMA marketing education workshop held at Concordia University, Montreal, Canada

Includes bibliographical references

• NCID: BA13818880
• ISBN:
  • 0877572070
• LCCN: 90000162
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: vii, 41 p.
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- United States -- Congresses
  • LCSH : Technological innovations -- United States -- Congresses
  • LCSH : Strategic planning -- United States -- Congresses
  • LCSH : Marketing -- Canada -- Congresses
  • LCSH : Technological innovations -- Canada -- Congresses
  • LCSH : Strategic planning -- Canada -- Congresses