Levitt on marketing

著者

• Levitt, Theodore
• Harvard Business School Press

書誌事項

Levitt on marketing

（Harvard business review paperback books, no. 90056）

Harvard Business School Press, c1991

内容説明・目次

内容説明

Few individuals have had such a dramatic impact on the conceptual basis of modern marketing as Theodore Levitt. This paperback offers a selection of Levitt's most influential essays published in the "Harvard Business Review". From the classic "Marketing Myopia" to the "Globalization of Markets," the ideas of Theodore Levitt belong in the repertoire of all marketing professionals.

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詳細情報

• NII書誌ID(NCID): BA13889288
• ISBN:
  • 0875842844
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass.
• ページ数/冊数: vi, 110 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA1349541X