Levitt on marketing
Author(s)
Bibliographic Information
Levitt on marketing
（Harvard business review paperback books, no. 90056）
Harvard Business School Press, c1991
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Description and Table of Contents
Description
Few individuals have had such a dramatic impact on the conceptual basis of modern marketing as Theodore Levitt. This paperback offers a selection of Levitt's most influential essays published in the "Harvard Business Review". From the classic "Marketing Myopia" to the "Globalization of Markets," the ideas of Theodore Levitt belong in the repertoire of all marketing professionals.
by "Nielsen BookData"
