Levitt on marketing
著者
書誌事項
Levitt on marketing
（Harvard business review paperback books, no. 90056）
Harvard Business School Press, c1991
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内容説明・目次
内容説明
Few individuals have had such a dramatic impact on the conceptual basis of modern marketing as Theodore Levitt. This paperback offers a selection of Levitt's most influential essays published in the "Harvard Business Review". From the classic "Marketing Myopia" to the "Globalization of Markets," the ideas of Theodore Levitt belong in the repertoire of all marketing professionals.
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