Combined proceedings : 1971 Spring and Fall conferences

Author(s)

• American Marketing Association
• Allvine, Fred C.

Bibliographic Information

Combined proceedings : 1971 Spring and Fall conferences

edited by Fred C. Allvine

（Series / American Marketing Association, no. 33）

American Marketing Association, c1972

Other Title

Marketing in motion

Relevance in marketing

Note

Cover gives distinctive title for each conference: Marketing in motion, and Relevance in marketing

Conferences held April 13-15, 1971 in San Francisco, and Aug. 30-Sept. 1, 1971 in Minneapolis

Includes bibliographical references and index

Details

• NCID: BA13918943
• LCCN: 61066187
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Chicago?]
• Pages/Volumes: xxvi, 682 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA11802460