Marketing research the right way

著者

• Harvard Business School Press

書誌事項

Marketing research the right way

（Harvard business review paperback books, no. 90061）

Harvard Business School Press, c1991

内容説明・目次

内容説明

In this collection of articles from "Harvard Business Review", experts in the field provide the reader with a comprehensive protocol for research, and perform studies that are useful for new product development and as guidelines for test marketing.

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詳細情報

• NII書誌ID(NCID): BA13925778
• ISBN:
  • 0875842763
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass.
• ページ数/冊数: 73 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA1349541X