Marketing management casebook

Author(s)

• Boyd, Harper W.
• Davis, Robert Tyrrell

Bibliographic Information

Marketing management casebook

edited by Harper W. Boyd, Jr., and Robert T. Davis

R. D. Irwin, 1976

Rev. ed

Note

Includes index

• NCID: BA14086052
• ISBN:
  • 0256018375
• LCCN: 75043159
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: ix, 710 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Case studies