Marketing management and administrative action

Author(s)

• Britt, Steuart Henderson
• Boyd, Harper W.

Bibliographic Information

Marketing management and administrative action

[compiled by] Steuart Henderson Britt, Harper W. Boyd, Jr

McGraw-Hill, c1973

3rd ed

• : pbk

Note

Includes bibliographical references

Details

• NCID: BA14086132
• ISBN:
  • 0070079226
  • 0070079218
• LCCN: 72011716
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 693 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management