Crisis marketing : when bad things happen to good companies

Author(s)

• Marconi, Joe
• American Marketing Association

Bibliographic Information

Crisis marketing : when bad things happen to good companies

Joe Marconi

Probus Pub., c1992

Note

Bibliography: p. 205-208

Includes index

• NCID: BA14116200
• ISBN:
  • 1557382468
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: ix, 216 p.
• Size: 24 cm
• Subject Headings:
  • LCSH : Marketing -- Planning
  • LCSH : Strategic planning
  • LCSH : Crisis management