2nd World Congress on Superconductivity, 10-13 September 1990, Houston, Texas

Bibliographic Information

2nd World Congress on Superconductivity, 10-13 September 1990, Houston, Texas

editor Calvin G. Burnham

(Progress in high temperature superconductivity, vol. 28)

World Scientific, 1992

  • : pbk

Other Title

Second World Congress on Superconductivity

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Note

Includes bibliographical references

Description and Table of Contents

Description

From a customer's perspective, services are experiences. From the organization's perspective, services are processes that have to be designed and managed to create the desired customer experience. This makes processes the architecture of services. Designing Customer Service Processes will discuss how service processes can be designed and improved to deliver the promised value proposition. This book is the sixth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

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