Markets and marketing in developing economies

Author(s)

• Moyer, Reed
• Hollander, Stanley C.
• American Marketing Association

Bibliographic Information

Markets and marketing in developing economies

edited by Reed Moyer and Stanley C. Hollander

R.D. Irwin, 1968

Note

"Prepared under the sponsorship of the American Marketing Association."

"Selected annotated bibliography": p. 239-264. Bibliographical footnotes

Details

• NCID: BA14142084
• LCCN: 68030852
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xiii, 264 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 380.1/09172/4
• Subject Headings:
  • LCSH : Marketing -- Developing countries