Advertising management

Author(s)

Bibliographic Information

Advertising management

David A. Aaker, Rajeev Batra, John G. Myers

Prentice Hall International, 1992

4th ed

Available at  / 19 libraries

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Details

  • NCID
    BA14173816
  • ISBN
    • 0130091502
    • 0130141011
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Englewood Cliffs, N.J.
  • Pages/Volumes
    xiii, 593 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
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