Profiting in America's multicultural marketplace : how to do business across cultural lines
著者
書誌事項
Profiting in America's multicultural marketplace : how to do business across cultural lines
Lexington Books , Maxwell Macmillan Canada , Maxwell Macmillan International, c1991
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注記
Includes bibliographical references (p. [253]) and index
内容説明・目次
内容説明
Cultural and ethnic diversity is challenging the way we do business in the United States. Today, one of every four Americans is ethnic or foreigh-born, and by the turn of the century this group will have grown even larger. In addition, as more international corporations conduct business in the United States, professionals have a growing need to bridge cultural and language barriers if their firms are to succeed.
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