Proceedings of the 1990 AMA Microcomputers in Marketing Education Conference : March 31-April 2, 1990, New Orleans, Louisiana

著者

• AMA Microcomputers in Marketing Education Conference
• Berman, Barry
• Evans, Joel R.
• Gifford, John B.
• American Marketing Association. Marketing Education Division
• American Marketing Association. Collegiate Division

書誌事項

Proceedings of the 1990 AMA Microcomputers in Marketing Education Conference : March 31-April 2, 1990, New Orleans, Louisiana

co-sponsored by the Marketing Education Division and the Collegiate Division ; edited by Barry Berman, Joel R. Evans, John B. Gifford

American Marketing Associaton, 1990

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA14228452
• ISBN:
  • 0877572119
• LCCN: 90189871
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: ix, 255 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5411
  • DC20 : 658.8/00285416
• 件名:
  • LCSH : Marketing -- Study and teaching -- Data processing -- Congresses
  • LCSH : Marketing research -- Data processing -- Congresses
  • LCSH : Microcomputers -- Congresses