Proceedings of the 1990 AMA Microcomputers in Marketing Education Conference : March 31-April 2, 1990, New Orleans, Louisiana

Author(s)

• AMA Microcomputers in Marketing Education Conference
• Berman, Barry
• Evans, Joel R.
• Gifford, John B.
• American Marketing Association. Marketing Education Division
• American Marketing Association. Collegiate Division

Bibliographic Information

Proceedings of the 1990 AMA Microcomputers in Marketing Education Conference : March 31-April 2, 1990, New Orleans, Louisiana

co-sponsored by the Marketing Education Division and the Collegiate Division ; edited by Barry Berman, Joel R. Evans, John B. Gifford

American Marketing Associaton, 1990

Note

Includes bibliographical references and index

Details

• NCID: BA14228452
• ISBN:
  • 0877572119
• LCCN: 90189871
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: ix, 255 p.
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC20 : 658.8/00285416
• Subject Headings:
  • LCSH : Marketing -- Study and teaching -- Data processing -- Congresses
  • LCSH : Marketing research -- Data processing -- Congresses
  • LCSH : Microcomputers -- Congresses