Strategic decisions from behavioral research Axioms under review : challenging the conventional wisdom of marketing and attitude research

書誌事項

Strategic decisions from behavioral research . Axioms under review : challenging the conventional wisdom of marketing and attitude research

1st Annual Behavioral Research Conference, January 24-26, 1990 . 21st Annual Attitude Research Conference, January 28-31, 1990, combined proceedings

American Marketing Association, c1990

タイトル別名

Axioms under review

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注記

Includes bibliographical references

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