Strategic decisions from behavioral research Axioms under review : challenging the conventional wisdom of marketing and attitude research

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Strategic decisions from behavioral research . Axioms under review : challenging the conventional wisdom of marketing and attitude research

1st Annual Behavioral Research Conference, January 24-26, 1990 . 21st Annual Attitude Research Conference, January 28-31, 1990, combined proceedings

American Marketing Association, c1990

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Axioms under review

Available at  / 3 libraries

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Includes bibliographical references

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