Strategic decisions from behavioral research Axioms under review : challenging the conventional wisdom of marketing and attitude research

Author(s)

• Behavioral Research Conference
• Attitude Research Conference
• American Marketing Association

Bibliographic Information

Strategic decisions from behavioral research . Axioms under review : challenging the conventional wisdom of marketing and attitude research

1st Annual Behavioral Research Conference, January 24-26, 1990 . 21st Annual Attitude Research Conference, January 28-31, 1990, combined proceedings

American Marketing Association, c1990

Other Title

Axioms under review

Note

Includes bibliographical references

• NCID: BA1422869X
• ISBN:
  • 0877572089
• LCCN: 90001051
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: vi, 232 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.33.U6
  • DC20 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior -- Research -- United States -- Congresses
  • LCSH : Marketing research -- United States -- Congresses
  • LCSH : Marketing executives -- United States -- Attitudes -- Congresses