Strategic decisions from behavioral research Axioms under review : challenging the conventional wisdom of marketing and attitude research

著者

• Behavioral Research Conference
• Attitude Research Conference
• American Marketing Association

書誌事項

Strategic decisions from behavioral research . Axioms under review : challenging the conventional wisdom of marketing and attitude research

1st Annual Behavioral Research Conference, January 24-26, 1990 . 21st Annual Attitude Research Conference, January 28-31, 1990, combined proceedings

American Marketing Association, c1990

タイトル別名

Axioms under review

注記

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BA1422869X
• ISBN:
  • 0877572089
• LCCN: 90001051
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: vi, 232 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5415.33.U6
  • DC20 : 658.8/342
• 件名:
  • LCSH : Consumer behavior -- Research -- United States -- Congresses
  • LCSH : Marketing research -- United States -- Congresses
  • LCSH : Marketing executives -- United States -- Attitudes -- Congresses