Dictionary of marketing, advertising and public relations

Author(s)

• Jefkins, Frank William

Bibliographic Information

Dictionary of marketing, advertising and public relations

Frank Jefkins

International Textbook Co., 1983

2nd ed

Note

Previous ed.: published as Dictionary of marketing and communication, 1973

• NCID: BA14254248
• ISBN:
  • 0700202846
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 311 p.
• Size: 24 cm
• Classification:
  • LCC : HF5412
  • DC19 : 658.8/003/21
• Subject Headings:
  • PRECIS : Marketing - Encyclopaedias
  • LCSH : Marketing -- Dictionaries