Future directions for marketing : proceedings of two European colloquia, April 1976 and May 1977

著者

• Fisk, George
• Arndt, Johan
• Grønhaug, Kjell
• Marketing Science Institute
• Voksenasen Colloquium on Social Responsibility in Marketing (1976 : Norwegian School of Economics and Business Administration)
• Colloquium on Managing the Social Consequences of Marketing (1977 : European Institute for Advanced Studies in Management)

書誌事項

Future directions for marketing : proceedings of two European colloquia, April 1976 and May 1977

edited by George Fisk, Johan Arndt, and Kjell Grønhaug

（Report / Marketing Science Institute, no. 78-104）

Marketing Science Institute, 1978

注記

Proceedings of the Voksenasen Colloquium on Social Responsibility in Marketing, held in april 1976 at the Norwegian School of Economics and Business Administration, and the Colloquium on Managing the Social Consequences of Marketing, held in May 1977 at the European Institute for Advanced Studies in Management

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA14276615
• LCCN: 81155958
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass. (14 Story St., Cambridge 02138)
• ページ数/冊数: xi, 412 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5411
  • DC19 : 658.8
• 件名:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing -- Social aspects -- Congresses
  • LCSH : Industry -- Social responsibility -- Congresses
• 親書誌ID:
  • BA07416951