Marketing research : an applied approach

Author(s)

• Kinnear, Thomas C.
• Taylor, James R. (James Ronald)
• Kresge, Sebastian S.

Bibliographic Information

Marketing research : an applied approach

Thomas C. Kinnear, James R. Taylor, Sebastian S. Kresge

（McGraw-Hill series in marketing）

McGraw-Hill, c1979

• pbk.

Note

Includes bibliographies and indexes

Details

• NCID: BA17051087
• ISBN:
  • 0070347417
  • 0070663718
• LCCN: 78012770
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; Tokyo
• Pages/Volumes: xvi, 656 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA0093810X