Attitude research plays for high stakes

Author(s)

• Attitude Research Conference
• Maloney, John Clement
• Silverman, Bernard
• American Marketing Society

Bibliographic Information

Attitude research plays for high stakes

edited by John C. Maloney Bernard Silverman

（Proceedings series / American Marketing Association）

University Microfilms International, 1979

Note

Includes bibliographies

Facsim. of: Chicago, Ill. : American Marketing Association, 1979

Details

• NCID: BA17075799
• LCCN: 78014033
• Country Code: us
• Title Language Code: eng
• Place of Publication: Ann Arbor, MI
• Pages/Volumes: vii, 279 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/34
• Subject Headings:
  • LCSH : Attitude (Psychology) -- Testing -- Congresses
  • LCSH : Marketing research -- Congresses
  • LCSH : Consumers -- Attitudes -- Congresses
• Parent Bibliography ID:
  • BA01253220