Marketing models

著者

• Lilien, Gary L.
• Kotler, Philip
• Moorthy, K. Sridhar

書誌事項

Marketing models

Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy

Prentice-Hall, c1992

• : [pbk]

注記

Includes bibliographical references (p. 715-776) and indexes.

内容説明・目次

内容説明

This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models. The focus is on substantive marketing decisions rather than on methodology.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA17188638
• ISBN:
  • 0135446449
  • 013545641X
• LCCN: 91034512
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Englewood Cliffs, N.J.
• ページ数/冊数: xv, 803 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.13
  • DC20 : 658.8
• 件名:
  • LCSH : Marketing -- Management