Cases in marketing management

Author(s)

• Dalrymple, Douglas J.
• Parsons, Leonard J.
• Jeannet, Jean-Pierre

Bibliographic Information

Cases in marketing management

Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre Jeannet

Wiley, c1992

Note

Includes bibliographical references and index

Details

• NCID: BA17195440
• ISBN:
  • 0471547468
• LCCN: 91028624
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: x, 598 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Case studies