Franchising : a case-study approach
著者
書誌事項
Franchising : a case-study approach
Avebury, c1992
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注記
Includes bibliographical references (p. 318-321)
内容説明・目次
内容説明
This is an account of international franchising practices (i.e. allowing others to use a trade name to operate a satellite firm in return for a fee). Case studies are drawn from across the world. The author compares the theory and evidence obtained from the research.
目次
- Part 1 An economic analysis of franchising: introduction - a fieldwork-based study of franchising
- the economic theory of franchise contracts
- methodological aspects of the study. Part 2 Cases: product franchises
- brand franchises
- franchises based on other specialized inputs. Part 3 Cross site analysis: the nature of franchising
- fee schedules
- some further analysis
- the wider franchise contract
- specialized assets
- why franchise? conclusions.
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