Doctoral programs in marketing

Author(s)

• Littlefield, James E.
• Shawver, Donald L.
• American Marketing Association

Bibliographic Information

Doctoral programs in marketing

edited by James E. Littlefield and Donald L. Shawver

（Educational workshop series, no. 2）

American Marketing Association, c1977

Note

Held at the University of North Carolina, Apr. 22-23, 1976

Details

• NCID: BA17237595
• ISBN:
  • 0877570965
• LCCN: 77006724
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: x, 124 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/007/1173
• Subject Headings:
  • LCSH : Marketing -- Study and teaching -- United States -- Congresses
• Parent Bibliography ID:
  • BA14086223