Small business management & entrepreneurship
著者
書誌事項
Small business management & entrepreneurship
（Kent series in management）
PWS-Kent Pub. Co., c1992
大学図書館所蔵 件 / 全15件
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注記
Includes index
内容説明・目次
内容説明
Because of the detailed nature of the text, this book should be a useful reference for students and practitioners, providing information in areas of small business management and entrepreneurship. This book should be of interest to students taking a course in small business management or entrepreneurship in departments of business, management, small business development and new ventures.
目次
Part 1: You and your business. Part 2: Entering a new or old business. Part 3: Getting it all together. Part 4: Marketing your products and services. Part 5: Managing your operations. Part 6: Managing your personnel. Part 7: The crisis. Part 8: Cases.
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