The spot : the rise of political advertising on television

著者

書誌事項

The spot : the rise of political advertising on television

Edwin Diamond and Stephen Bates

MIT Press, c1992

3rd ed

  • : hbk
  • : pbk

大学図書館所蔵 件 / 全33件

この図書・雑誌をさがす

注記

Includes bibliography (p. [399]-408) and index

内容説明・目次

巻冊次

: hbk ISBN 9780262041300

内容説明

In this third edition of their study of the political commerical, or "polispot", veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign. In a new chapter, Diamond and Bates examine the case against spots. They take a look at the societal ills that critics have blamed on TV campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of TV campaigns, such as the use of "truth boxes" in newspapers.
巻冊次

: pbk ISBN 9780262540650

内容説明

In this third edition of their classic study of the political commercial, or "polispot," veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign.In a new chapter, Diamond and Bates examine the case against spots. They take a hard look at the societal ills that critics have blamed on TV campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of TV campaigns, such as the use of "truth boxes" in newspapers. Their verdict on political ads will surprise many viewers - and cheer all friends of the First Amendment.As the media consultants and their handiwork grow more subtle and sophisticated, and as political campaigns increasingly exist only on the home screen, The Spot is an indispensable guide for the campaign season.

目次

  • Part 1 The new media age: morning again and the morning after. Part 2 1952-1992: the radio age and the birth of spots
  • Ike, BBD & O, USP, and TV
  • checkers
  • the rise of living-room politics
  • Kennedy, Kennedy, Ken-ne-dy
  • the new advertising - soft sell arrives
  • Daisy and the dirty pictures in the public mind
  • high-tech politics
  • the new Nixon and the old Humphrey
  • Tanya talks, Watergate walks
  • bright songs and blue jeans - the life-style campaign
  • from the Soviet threat to the Horton threat. Part 3 Styles: the man on the white horse, and other tales of media techniques. Part 4 Effects: it was the truck - judging the effects of polispots
  • the trouble with spots.

「Nielsen BookData」 より

詳細情報

ページトップへ