The spot : the rise of political advertising on television

Author(s)

• Diamond, Edwin
• Bates, Stephen

Bibliographic Information

The spot : the rise of political advertising on television

Edwin Diamond and Stephen Bates

MIT Press, c1992

3rd ed

• : hbk
• : pbk

Note

Includes bibliography (p. [399]-408) and index

Details

• NCID: BA17280266
• ISBN:
  • 0262041308
  • 0262540657
• LCCN: 91041043
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: xiv, 418 p.
• Size: 23 cm
• Classification:
  • LCC : JF2112.A4
  • DC20 : 659.1/9320973
• Subject Headings:
  • LCSH : Advertising, Political -- United States
  • LCSH : Television advertising -- United States