Winning by design : technology, product design, and international competitiveness
Author(s)
Bibliographic Information
Winning by design : technology, product design, and international competitiveness
Blackwell Business, 1992
- : hard
- : pbk
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Note
Includes bibliographical references
Description and Table of Contents
- Volume
-
: hard ISBN 9780631164371
Description
The crucial role of product design in international competition is only now becoming fully appreciated. Based on a wide range of research in over 100 leading companies worldwide, this book describes and analyzes from a new perspective how good product design contributes to competitiveness and profitability. Giving practical guidance and insight into the process of managing design and product development at the strategic, organizational and project levels, this book aims to be a comprehensive text for students of management, design and marketing. The book's practical approach, using numerous illustrated examples highlights the critical factors for the effective use of good design in business. "Winning by Design" considers: the role of design in product development and technological innovation; how design determines the competitiveness of products; why design-conscious companies that integrate good design with effective planning, marketing and manufacturing outperform others. "Winning by Design" aims to be a comprehensive text and an essential guide for anyone involved in product development, marketing and business strategy.
Table of Contents
- Perspectives on design and innovation
- design, innovation and competitiveness
- innovation, design and corporate strategy
- human resources for design
- organizing design and innovation
- designing for the market
- from design brief to manufactured product
- issues in design and innovation.
- Volume
-
: pbk ISBN 9780631185116
Description
A comprehensive guide to design management and product development
A winning design plays a key role in the success of a product and its profitability. Winning by Design is a book based on the research of 100 companies around the globe. It shows examples of good design through illustrations, while offering guidance on design management and product development. It serves as an in-depth textbook for those studying or working in management, design, and marketing. Design's impact on innovation and competitiveness are explored, as is the merging of good design and manufacturing.
Table of Contents
- Perspectives on design and innovation
- design, innovation and competitiveness
- innovation, design and corporate strategy
- human resources for design
- organizing design and innovation
- designing for the market
- from design brief to manufactured product
- issues in design and innovation.
by "Nielsen BookData"
